What’s in a name?
At a social function recently, I ran into a friend who also is a former
client. In the course of small talk, she asks, “So how’s the gardening business?”
I politely responded and continued our conversation, though inside I was seething. We did a fairly large project for this woman, including a pretty substantial stone patio and a pretty cool water feature. Yes, there were plants too, and plenty of them. Furthermore, I know she is active in her garden club. One would THINK she would know that there is a difference between what I do and what “gardening” is.
Am I a gardener? Sure. But that’s at home. My chosen career is landscape design.
What are you? Do you deliberately choose what vocabulary to you use when discussing your profession. If you don’t, you ought to.
Are you a landscaper? Gardener? Landscape architect? Landscape designer? Landscape contractor? If you are a professional, you ought to use words that sound professional. It’s all part of your image.
Put yourself in the shoes of someone not in our industry. What image does the term “landscaper” conjure up? Perhaps that is the image you want. For me, no.
What I do is equal parts art and science. In order to do what I do, and do it well, I need to understand bits and pieces of many other professions. Among those professions, I count civil engineer, architect, horticulturist, environmentalist, carpenter/woodworker, ironsmith, mason, plumber, electrician, and more. How many of those are “gardening”? One. Is gardening an important element? Certainly. But I’m not in the gardening business.
How do we communicate these things to someone not in the industry? I don’t know. It’s hard enough to communicate them to people IN the industry!
More on this topic later. The cicadas are coming.